A Note from Allyn: A Reflection on 2020

In late February, I was out with friends, celebrating a birthday on what felt like a perfectly ordinary night. We were cautiously aware of the mysterious flu overseas, but we had no idea that by March 11th, a full-blown pandemic would take over life as we knew it, changing the world overnight.

I was glued to the news, (naively) hoping to hear of an end date. I kept myself busy with “quarantine workouts” and video calls. I continued my meetings and tried to maintain some semblance of “normal.” But as the days went on, the news just got progressively worse. What I never imagined could happen did. We experienced the collective fear of the unknown.

Buying Purell or toilet paper became a victory. Walks in the park or on the roof kept me sane. My palette changed as I learned to embrace fully home-cooked meals. Conversations with loved ones were heated, empathetic, intelligent, and passionate. There was much to discuss between Covid, politics, and civil unrest.

Zoom and Hangouts became our new way to gather, and the simple things I once took for granted felt more precious than ever. Seeing healthcare workers risk their lives daily brought new meaning to the word “hero." They became a beacon of hope for us all. 

There is so much that I’m grateful for in 2020: knowing our parents are safe, spending quality time with my husband and daughter, appreciating my health, and having the chance to slow down. Through all of the loss and heartbreak that 2020 brought, it also brought clarity and purpose. It forced me to confront patterns in my life that were unhealthy and gave me space to redefine and reset. I found different ways to work, exercise, see friends, celebrate good times, and be happy. I even felt inspired enough to finally walk away from my corporate career to start AALLYN. It was a hard reset, and for that, I am grateful.

As we enter 2021, the words that I hold in my mind are "hope," "patience," and "positivity." The image here was taken at a polar bear plunge that my husband and our friends participated in on January 1, 2020. We were ringing in the new year, full of possibility and excitement. What this photo symbolizes to me now is how, no matter what's ahead, we push forward. And so, this photo embodies the energy that I wish to carry on into 2021. Though the road ahead is uncertain, I have hope. I believe the world will continue to come together and find new ways to move forward.

Cheers to the new year, and may everyone be healthy, happy, and filled with love.

xx
Allyn

Allyn (Founder, AALLYN) profile picture

Allyn (Founder, AALLYN)

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Allyn is the founder and creative heart behind AALLYN. What started as a personal search for the perfect everyday bag quickly turned into a slow-fashion brand rooted in thoughtful design, practicality, and timeless style with the goal of making it more accessible for everyone.

She’s passionate about creating bags that actually fit into real life, and loves diving into conversations around intentional living, modern womanhood, and what we choose to carry.

She spends most of her time raising her daughter, working on AALLYN, volunteering with women's organizations, and mentoring women on building confidence and pursuing their passions, in both life and business.


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About the brand

AALLYN was founded out of a real need for beautiful, thoughtful accessories that fit into everyday life. After searching for bags that were chic and stylish but could brave the wear and tear of our daily lives — and coming up short — we decided to create our own.

At AALLYN, we believe in balance: classic and modern, structured and soft, elevated and effortless. Each piece is designed to feel timeless, wearable, and a natural part of your story. A bag that can live longer than trends and truly keep up with you. 

Our collections are created with intention, always putting real life, real quality, and real women at the center.