Why We Choose to Support Like-Minded Brands

At AALLYN, as a small business, we care deeply about the style space we’re helping to shape. That doesn’t stop at our own business practices but it also shows up in who we choose to mention, feature, and uplift. When we spotlight other brands in our style blogs, we do it with the same level of thought and care we bring to our own designs.

We’re not paid to feature any of these companies. We just genuinely believe in the power of small, value-aligned businesses supporting each other.

What We Look For

When we include outside brands in our style breakdowns, we prioritize ones that share our core values. That often means brands who focus on:

• Small-scale or independent production especially with a commitment to reducing product waste 

• Women-owned or women-led leadership

• Brands with programs similar to our Factory Seconds Program 

• And pledges or commitments to more responsible or mindful company practices. 

Why That Matters

We know a lot of you care about the brands you are supporting with their dollars. And honestly? We can relate as consumers ourselves. It’s why we believe in using our platform to help push brands doing good work that deserve a space on stage.

Spotlighting these businesses is a way to share the love while helping you shop more intentionally across the board.

How It Shows Up in Our Style Blogs

In our blog posts, you’ll notice we occasionally mention other brands when rounding out an outfit formula. These aren’t ads or affiliate links. We keep things simple by naming the brands most applicable to the looks, so you can explore on your own if something catches your eye.