Ethos: How We Run Our Business

In my personal life, I try to be intentional with how I live, and I run AALLYN the same way. It isn’t about chasing every metric or adopting a cold, corporate way of doing things. AALLYN is a family-owned, family-operated business, and we are proud to be completely bootstrapped. We’ve declined outside investment because we want to grow at a pace that supports our families, respects our team’s wellbeing, and keeps our values at the center of every decision.

For the first few years, I handled every customer email, DM, and comment myself, not because it was the most efficient business practice but because it mattered to me. I wanted this business to be the opposite of the environments I worked in before, where things felt impersonal and disconnected. AALLYN was built to be human, thoughtful, and rooted in care, and I want that to be reflected in everything we do.

AALLYN has always been a small business at its core, and I want to protect that feeling as we grow. We grow slowly and deliberately. We produce in small batches and work with a 30-person, family-owned factory that shares our vision of quality over volume. This kind of production allows us to order responsibly, reduce waste, and avoid the pressure to overproduce. That is our slow-fashion philosophy.

At the end of the day, we are building something small on purpose, something warm, intentional, and grounded. When you support AALLYN, you are supporting a family, a small team, and a way of working that values quality over speed. We are grateful to create pieces that become part of your everyday life, and we hope you feel that intention in every bag we make.